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Design is a process. It is not the customer's decision how much process they want, rather it is the customer's decision how much process they want to do themsel
by raganwald 16y ago
Design is a process. It is not the customer's decision how much process they want, rather it is the customer's decision how much process they want to do themselves and how much they want to do in conjunction with a designer.
Likewise the designer gets to choose how much of the process they wish to be involved in. If the customer wants to do almost all of the work and simply bring in a designer to apply chrome, some designers do that, others demur and spend their time with customers who wish to collaborate on the full design life cycle.
It's a wonderful world full of choices to be made. So yes, we agree that it's ok for some customers not to employ designers to consult with them, and I hope we agree it's ok for some designers to pass on said customers.
- tptacek 16y agoYup. The obvious subtext here is, I think the business value of the total design package is not that much better than the business value of transaction one-off design gigs.