The “Local – Global” Strategy at Netflix

Netflix doesn’t just follows the textbook glocalization principle but improvises upon it. Since, it wants to maximize the engagement that it can get for a single show among all the users on its platform, a good number of shows or movies produced tries to cater to a globalized audience. For instance In the case of Lilyhammer, Netflix felt it needed to make the Norwegian production less Norwegian. Or Indian Matchmaking which is a perfect example of how Netflix is doubling down on its ability to create shows which can be seen by people from all over the world. Read more https://cnc.substack.com/p/how-netflix-is-winning-the-world