That's why I wrote "If" and " influence your bottom line ". It's practically just turning it upside down: instead of assuming twitter needs to be paid attentio

That's why I wrote "If" and " influence your bottom line ". It's practically just turning it upside down: instead of assuming twitter needs to be paid attention to because it's twitter, it is far more practical to say: "things that have a significant influence on us/our bottom line/our brand need to be paid attention to". If there is a case where that's a twitter mob, then that is a case. If not, then you ignore them.