If the good is done and lives are improved, does it matter is someone felt good about their act? Re: "cheapening", who exactly is ranking the charitable act an

If the good is done and lives are improved, does it matter is someone felt good about their act? Re: "cheapening", who exactly is ranking the charitable act and why does their perspective matter? I was raised with that ideology but eventually abandoned it. Nowadays, I care a lot more that something helpful is done that the signaling attempt to admit our desire for recognition or hide our involvement in the good deed because that mindset prevents a lot of helpful giving in my experience.