Definitely. It depends on the industry though, some are well represented on twitter and others are not, and hopefully journalists are good enough to understand

Definitely. It depends on the industry though, some are well represented on twitter and others are not, and hopefully journalists are good enough to understand their beat and where signal really is. Politics twitter might be an especially bad example since that beat is so all-encompassing. From a design perspective, twitter really is an amazing distillation of the media mindset and approach to the world, focused on soundbites, building a following, 24 hour news cycle, etc. It's totally catnip for people in media, I'm not sure a product could be much better designed for them.