Reminds me of my mother-in-law's wedding photography business. She was struggling with the what-ifs of raising prices and losing her valuable customers. She too

Reminds me of my mother-in-law's wedding photography business. She was struggling with the what-ifs of raising prices and losing her valuable customers. She took a business course and they recommended she double her price. Double. She gained more customers than ever before. I guess when it comes to wanting a premium product, whether it's a wedding or software in general- people are less likely to follow-through if the price is unusually cheap because it gives the smell of "maybe they have terrible support" or "maybe they cut corners in x or y".