Google's recent research throws light on how using psychology principles such as Social Proof, Power of Free, etc. can be used to build super-charged brands/pro

Google's recent research throws light on how using psychology principles such as Social Proof, Power of Free, etc. can be used to build super-charged brands/products. This short ebook looks at 4 psychological principles that are used by apps such as Strava, Canva, Duolingo, Trello and many others to build user-centric products. There are 35+ real world examples as well apart from theory.