Good on them for testing assumptions. Less than judicious use of any modal/floating element is a problem and adds to user frustration. It's worth doing an ext

Good on them for testing assumptions. Less than judicious use of any modal/floating element is a problem and adds to user frustration. It's worth doing an external test with a fresh browser (no {cookies, localStorage, cache, logged out, default browser API permissions for the website} every month or so. With the basically-useless-now cookie disclosure banners, chat banners, adblock warnings, "returning? why don't you log in" modals, special offer modals, location permissions prompt, notification permissions prompt, occasional survey prompts, etc. These make me want to leave your site as fast as I can, sometimes before I bother staying for my purpose. I think developers tend to be responsible for adding features but few if any people are responsible for removing features when they don't work well together or are no longer as relevant as they could have been. Also, modals and floating elements are simply overused. They are the equivalent of blinked elements in the early web days. Use sparingly.