Subscription based services can do everything that ad funded services can do, but on top of that they can irrefutably link my real name to all of it, which make

Subscription based services can do everything that ad funded services can do, but on top of that they can irrefutably link my real name to all of it, which makes their data even more valuable. I don't know many subscription based content publishers that promise not to monetise what they know about me in all sorts of other ways. I do have a newspaper subscription. That doesn't stop them from showing me ads or using ad networks and trackers. Payment networks and banks monetise my payment data as well. Even if a particular publisher is willing make such promises, I wouldn't have much confidence in their ability to keep my data safe. So the upshot is that I simply don't want my real name irrefutably and permanently linked to everything I read, write or watch. What ad neworks know about me is extremly patchy. Every time I see what they think about me I wonder who on earth would ever consider paying them for that rubbish. But that's not what it's about. All they need to be able to do is make predictions that are slightly better than random guesses.