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The question of free or cheap is important, but not why I would not submit a design to a competition like this. (I'm not a "designer," so what follows are simpl
by raganwald 16y ago
The question of free or cheap is important, but not why I would not submit a design to a competition like this. (I'm not a "designer," so what follows are simply general remarks about my personal experience with things like this.)
Software design of all types, including UX, is an attempt to solve a problem given a set of constraints. There are thus three things involved: 1) solving, 2) the problem, and 3) the constraints.
Crowdsourcing solutions emphasizes the solving part while glossing over the problem and the constraints. Even if the "client" (in this case Skype) articulates the problem and the constraints clearly, why do we assume they are doing a good job of understanding what they want? As Einstein put it, we cannot solve a problem using the thinking that got us into it in the first place.
A big part of "creativity" is being able to redefine the problem or to play with the constraints in a novel way. This is not going to happen simply by submitting a solution to a different problem and expecting the client to say, "Aha! We were trying to solve the wrong problem!!" Humans being humans, you need to go through a process of discovery together and see if you can come up with new ways to reframe the existing problem. This cannot be done in a dictatorial fashion by the "client," nor can it be done in a dictatorial fashion by the designer, it must be done collaboratively.
Imagine Skype asked for keyboard bindings to make managing multiple chats easier. How would you go about submitting a design that used Kinect to implement a 3D gestural interface so that users could manage multiple conversations in 3D space using a different part of their brain to keep track of who is having each conversation?
This might not be a good idea, but if it was a good idea, you can't get there through a design competition, you get there through interviewing the Skype stakeholders and investigating what problem they're really trying to solve.
So coming back to this design competition, if I were a designer I would pass. Not because I'd be giving away my work for free, but because I wouldn't be able to do my best work, which consistes of investigating all the problem and the constraints before trying to solve the problem.
NOTE: This has nothing to do with free vs. expensive. A handsomely paid gig to design the best solution to the wrong problem is not interesting to me. I would trot out this exact same reasoning to a client that came to me with a "spec" or set of "requirements" and who offered to start paying me immediately to code a solution.
- gavinballard 16y agoI think this is a great point, and the one that designers (and anyone feeling threatened by the evil onslaught of spec work) should be focusing on rather than the notion that the mere existence of 99designs is "insulting" to the profession. Spec work is a good way to quickly and cheaply solve a simple problem where top quality is not the primary concern. Many problems (and I would agree that the Skype UI is one of these) are more complex and require a more specialised approach. The latter is where top designers spend all of their time anyway.
- mcritz 16y agoThe assumption that too many people are making is that design is just that last thing to be welded on in the assembly line. Design isn’t just a product, it’s also a process.
- raganwald 16y agoIt does not surprise me in the least that the people who produced the Skype 5 "design" also treat design as something to be welded on at the end of the assembly line. Design isn’t just a product, it’s also a process. Thank you for articulating in nine words what took me eight paragraphs to fumble around.
- ThomPete 16y agoI happen to know the guys who designed Skype for Mac. And by no metrics did they simply weld it on at the end. There are many many many factors involved in why Skype looks like it do and works like it does, but treating the design as something to be welded on at the end ain't one of them nor is not having a process.
- raganwald 16y agoI'm delighted to hear that. It is restores my faith in our profession to know that there is a process in place and that the final result reflects the forces and contraints in place. +1!