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I like the idea, but going to your site I can't see your value proposition. Your key differentiator is that you combine hotel+flight prices and you should make
by ig1 16y ago
I like the idea, but going to your site I can't see your value proposition.
Your key differentiator is that you combine hotel+flight prices and you should make that more clear. Also it's not clear if your hotel prices are per person (with the assumption that there's two of you sharing) or per room.
I also agree with several of the other comments that you need to focus on your target audience much more. I'd recommend targeting 20-30 year olds without kids with disposal income who are looking for somewhere to go for the weekend.
- wriggler 16y agoHi Imran, I think you're right that the value prop isn't made explicit enough at the moment - I could use adding some kind of introductory text to make it clear what the site is about, question is where to put it. To me, the value proposition is that 1. it shows you the absolute cheapest dates to go somewhere if you have the flexibility and 2. that it shows great deals to places you might never have thought of otherwise - all much easier to spot because the results are mapped. Good suggestion re. target audience. Assuming you're talking about changes to the site itself (rather than its advertising) I'd be interested to hear what changes or additions you would make to go about that, i.e. to specifically target the 20-30 singles demographic.