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If going from not making the high school team to the greatest ball player in the world isn't enough, he built one of the most powerful brands in the world. Jord
by utnick 18y ago
If going from not making the high school team to the greatest ball player in the world isn't enough, he built one of the most powerful brands in the world. Jordan ( shoes, clothes, movies, endorsments ) brings in more revenue than 10 facebooks could ever hope to. No other sports star or celebrity has ever come close to marketing himself as well as Jordan.
- ojbyrne 18y agoPlease. http://en.wikipedia.org/wiki/Phil_Knight http://en.wikipedia.org/wiki/Phil_Knight Anyway I'm gonna post Oprah's secrets to success and see how that goes over.
- bayareaguy 18y agoLet's not forget Phil's partner and coach either - http://en.wikipedia.org/wiki/Bill_Bowerman http://en.wikipedia.org/wiki/Bill_Bowerman He fits my idea of the athlete/hacker a lot more than Jordan does.
- hugh 18y agoBut is that his doing, or the doing of the Nike marketing department? As I recall, Jordan was the first sportsman to be hyper-marketed in the way he was.