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I have this theory that it's because of the "A/B-ification" of all web development. Our brains like novelty, and so when we see a different shape from what was
by Analemma_ 6y ago
I have this theory that it's because of the "A/B-ification" of all web development. Our brains like novelty, and so when we see a different shape from what was there yesterday we instinctively prefer it, and so the A/B test dutifully reports that the new one performs better. And then two years later the same test tells you that people prefer the old shape, which is now new again.
- hombre_fatal 6y agoThe pendulum swing of the cool thing becoming lame and the old thing becoming cool describes all sorts of human trends. Being a human endeavor, it always existed in web design as well. There was no -ification. Even the themes of early PHP software oscillated like this.
- jbboehr 6y ago> Our brains like novelty, and so when we see a different shape from what was there yesterday we instinctively prefer it How do you reconcile this with people complaining about redesigns? I tend to hate them, personally.