I wonder if this will work as well as Stories did. I mean, technologically it will, sure, but if you start with the customer in mind, Snapchat is not TikTok. I

I wonder if this will work as well as Stories did. I mean, technologically it will, sure, but if you start with the customer in mind, Snapchat is not TikTok. Instagram and Snapchat share the same market. Like Facebook, they originated among college students, and became the default platforms of that young adult demographic. Instagram copying Snapchat features is brutal to Snapchat because Snapchat power users were probably Instagram/Facebook power users as well. TikTok and Musical.ly, as has been written to death by tech journalists, are much more dominate in a younger demographic. They're sort of unique among social platforms in their ability to do so. I wonder if Instagram has enough penetration in that demographic to really syphon off a meaningful chunk of users, or if this will just block Instagram's existing users from migrating?