Here's Topolsky's blog post on the issue: http://joshuatopolsky.com/post/4327161218/this-is-my-next-project http://joshuatopolsky.com/post/4327161218/this-is-my

Here's Topolsky's blog post on the issue: http://joshuatopolsky.com/post/4327161218/this-is-my-next-project http://joshuatopolsky.com/post/4327161218/this-is-my-next-pr... "Of course, the natural question I’m sure a lot of people have is: why SB Nation? The easy answer is that the people at SB Nation share my vision of what publishing looks like in the year 2011. They think that the technology used to create and distribute news on the web (and mobile) is as important as the people who are responsible for the content itself. And that’s not just pillow talk — SB Nation is actively evolving its tools and processes to meet the growing and changing needs of its vast editorial teams and their audience communities. They’re building for the web as it is now. From the perspective of a journalist who also happens to be a huge nerd, that’s a match made in heaven. SBN isn’t just another media company pushing news out — it’s a testbed and lab for some of the newest and most interesting publishing tools I’ve ever seen. In short, I was blown away when I saw what kind of technology they’re using to get news on their front page and engage audiences, and even more blown away when I started talking to them about what could come next."