A company offering technological innovation to gain advantages in a market is going to ban shoppers who use technological innovation to gain advantages in their

A company offering technological innovation to gain advantages in a market is going to ban shoppers who use technological innovation to gain advantages in their internal market? There's obviously competition among shoppers. The argument presented in this article is that those with technological advantages aren't acting fairly, but considering the dynamics of the shoppers' market, I would argue that they are not only acting fairly but are introducing what can be the next phase of innovation for the entire business. Instacart may have explored instant match in the past but found issues with it. Rather than drop it entirely, maybe they ought to revive the idea but refine it in consideration of what sniping is accomplishing.