And the fact that "Pepsi Coke" is a marketing non-starter; they want people to buy Pepsi, and the people who won't buy Pepsi, but will buy Coke...will just buy

And the fact that "Pepsi Coke" is a marketing non-starter; they want people to buy Pepsi, and the people who won't buy Pepsi, but will buy Coke...will just buy Coke, not Pepsi Coke.