There's a classical conditioning loop where you see an attractive woman dancing to a song, which makes you subconsciously start to like the song, then you like

There's a classical conditioning loop where you see an attractive woman dancing to a song, which makes you subconsciously start to like the song, then you like videos with that song... it's the combined power of earworms and arousal. If they somehow make it taste like cheesecake we will have achieved full wireheading.