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Pretty sure anyone could hire a few experts to duplicate the flavor of Coke exactly. Their moat is branding, partnerships and a huge distribution network, not s
by klipt 6y ago
Pretty sure anyone could hire a few experts to duplicate the flavor of Coke exactly. Their moat is branding, partnerships and a huge distribution network, not some "secret recipe".
- ipsum2 6y agoI think Coke's moat (in addition to branding) is their use of coca leaves, basically impossible for any other company to source legally (at least in the US: https://en.wikipedia.org/wiki/Coca-Cola#Coca_leaf https://en.wikipedia.org/wiki/Coca-Cola#Coca_leaf
- deleted 6y ago[deleted]
- tomc1985 6y agoIt's been accidentally disclosed a few times over the years. IIRC at some point someone offered to sell the recipe to Pepsi, and they refused on account of the legal mess it would put them in and perhaps a sense of honor
- lostcolony 6y agoAnd the fact that "Pepsi Coke" is a marketing non-starter; they want people to buy Pepsi, and the people who won't buy Pepsi, but will buy Coke...will just buy Coke, not Pepsi Coke.