4 ms·

I think pricing works in mysterious ways. There are a lot of variables. - what is the market willing to pay - does this solve the core problem - how much is th

I think pricing works in mysterious ways. There are a lot of variables. - what is the market willing to pay - does this solve the core problem - how much is this problem worth (hint time is the most valuable thing in the world) I don't think it should be more expensive than adobe products at all. My goal is to make it cost efficient for most folks who don't have large budgets. However here are a few points. - hiring someone could cost a non adobe user $800 for 2-3 videos (this is way more than an adobe product because you are paying for time and skill) - assets and templates depending on usage can easily cost $100 for a few videos on envato (this also enables non creative users to create professional looking content which solves the problem above). - if users can move faster and can iterate faster then they make more money (this applies to serious users who know what they're doing and agencies with a higher budget) Just some of my thoughts. There is no magic bullet for pricing but I think the number one rule I have found with pricing is that it's relative. If Tiffany & co can sell a $1.5k paper clip https://www.popbuzz.com/internet/viral/tiffany-everyday-objects-memes/ https://www.popbuzz.com/internet/viral/tiffany-everyday-obje... then pricing is really what you make of it. There are variables and you have to know what your target audience is willing to pay. My idea on pricing is that I want to 10x your investment. So if I am charging $20 per month. I want you making at least $200 from the service. If you're an agency making $10,000 from the service I am going to charge $1k

AtHeartEngineer 6y ago
Targeting the $10-15 price range per month for the lower tiers is ideal. This would basically sit just under adobe's costs, but there wouldn't be the time investment of learning their tools, and the user doesn't need a beefy computer. There's also a good possibility that a small chunk of potential customers may only be using a phone.
electriclove 6y ago
Keep things reasonably priced and allow your user base to grow. There is a huge market for the casual user.
- michaelaubry 6y ago
  True. I have considered a one time fee with upgrades.
  - mantap 6y ago
    Don't. No matter how many people vocally moan about subscriptions (myself included), the fact is if you are actually creating value for users then people will pay them. One time fees lead to bloated software, most of the money is in making upgrade versions and forcing users to pay again, which means there is a huge financial incentive to constantly add features that sound cool whether or not users actually use them. For pricing IMO your starting sweet spot will be around $10/month. There's a benefit in charging something and getting people signed up with their card details. At some point in the future you may find it beneficial to charge $5/m to get more users through the door and make money through extras. Just my 2 cents.

AtHeartEngineer 6y ago

Targeting the $10-15 price range per month for the lower tiers is ideal. This would basically sit just under adobe's costs, but there wouldn't be the time investment of learning their tools, and the user doesn't need a beefy computer. There's also a good possibility that a small chunk of potential customers may only be using a phone.

electriclove 6y ago

Keep things reasonably priced and allow your user base to grow. There is a huge market for the casual user.

michaelaubry 6y ago
True. I have considered a one time fee with upgrades.
- mantap 6y ago
  Don't. No matter how many people vocally moan about subscriptions (myself included), the fact is if you are actually creating value for users then people will pay them. One time fees lead to bloated software, most of the money is in making upgrade versions and forcing users to pay again, which means there is a huge financial incentive to constantly add features that sound cool whether or not users actually use them. For pricing IMO your starting sweet spot will be around $10/month. There's a benefit in charging something and getting people signed up with their card details. At some point in the future you may find it beneficial to charge $5/m to get more users through the door and make money through extras. Just my 2 cents.