You might be careful about increasing price too much - some of the professional tools are not that expensive per month, and this is definitely aimed at a casual

You might be careful about increasing price too much - some of the professional tools are not that expensive per month, and this is definitely aimed at a casual to prosumer level. However, to increase revenue capture, charging for templates or other assets could make up for it. Swapping in a temporary trial plan instead of a free plan and using a low cost plan for the occasional casual user will probably keep your support costs lower too - free users can eat up a lot of your time/money, and also tend to be more negative about the product than paying customers. Maybe the more expensive plans get more templates for free, and the cheaper plan is more a la carte. Great job and congratulations on this release. This is a good market to be in and I can already see uses for this in my own budget product promo videos.