It can't be that much of a public persona. I've never heard of him. Then again, I've never watched Jimmy Fallon (I know it's a late night show, but that's it).

It can't be that much of a public persona. I've never heard of him. Then again, I've never watched Jimmy Fallon (I know it's a late night show, but that's it). How much traction is that going to have with a general public? Not much, I suspect. I don't argue that some sites have a very distinct personality behind the content, but from the little I could tolerate of Engadget's very repetitive and unoriginal content was that the personalities were largely irrelevant. Maybe that's a misread on my part, but that's the impression I've come away with.