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I see no need for a standalone Macbook to negatively portray Apple Silcon. "Macbook" is the heart of the entire PC portable line for Apple. "Macbook"is the gro
by bredren 6y ago
I see no need for a standalone Macbook to negatively portray Apple Silcon.
"Macbook" is the heart of the entire PC portable line for Apple. "Macbook"is the grounding of the brand itself.
I think Apple will release the Macbook as the first Apple Silicon machine because of the optics of confidently putting the hardware at the symbolic heart of the entire portable line.
I do not think the 12" that was discontinued should be thought of also as where the machine will be picked up in terms of form factor. This is not how Apple behaves, when tech shifts or they don't like where they left off, they change direction. (i.e. the Mac Pro trashcan -> modern Mac Pro)
Apple Silicon will allow Apple to reintroduce the Macbook as a compelling machine addressing many customer types. This base machine would pave to eliminate the Macbook Air and redesign the Macbook Pro.
With a few models of Macbook and Macbook Pro the portable product line will be simplified and clean up the confusing price / feature / performance comparison problems that exist today.
- Veedrac 6y agoTo the skeptics, Apple Silicon is about thin laptops and fat margins. It makes no sense for Apple to reinforce this. Apple's silicon team is exceptional, and they should prove it.
- arcticbull 6y agoAnd they will, delivering thin, light, long-lasting laptops, with high performance and the fattest of margins. The only people they need to prove themselves to are shareholders, and this is gonna do the trick. In many ways the same was true in 2006.
- xenonite 6y agoTo differentiate the laptops with Apple CPU's, I guess they use a different name like "iBook".