> Microsoft dominated the consumer market in the 1990s. Microsoft dominated everything in the 1990s. Apple more or less lost it all. > Most didn't care if som

> Microsoft dominated the consumer market in the 1990s. Microsoft dominated everything in the 1990s. Apple more or less lost it all. > Most didn't care if something else had a nicer design or UI or was friendlier or more efficient. Macs weren't very good in the 90s. They weren't fast, they weren't pretty, and they were quite expensive. The original iMac changed that in a fairly big way. It was more affordable and a lot more approachable than pretty much any other PC on the market and non-business consumers loved it. Every successive generation of the Mac has shaved of just a little bit more of the consumer end of the PC market. Then the iPad came along and completely crushed the low end Netbooks. So now Apple has much of the mid-low end consumer space with the iPad and the upper end of consumer space (and a big chunk of professionals who have the choice) with the Mac. Microsoft still truly owns corporate PCs and gamer space though.