4 ms·
Wouldn't give Phil or Apple marketing that much credit. They're good, they're not that good.
by Solstinox 6y ago
Wouldn't give Phil or Apple marketing that much credit. They're good, they're not that good.
- HatchedLake721 6y agoIf Apple/Phil Schiller are not that good in marketing, who is good for you personally?
- Solstinox 6y agoApple/Schiller are good, maybe even the best. That doesn't mean they anticipated, planned, or engineered individual conversations between two people.
- mhh__ 6y agoI think OP was being poetic
- philistine 6y agoThank you.
- mhh__ 6y agoWith a user name like that it's hard to tell
- pier25 6y agoI guess the point you're trying to make is that the products themselves are doing most of the marketing job. I don't know how much input marketing has on product though.
- djrogers 6y ago> I don't know how much input marketing has on product though. From what I've been told, Marketing owns product management at Apple, so it's very much a marketing-first organization.
- puranjay 6y agoApple is easily the single most successful exercise in branding in modern corporate history, right up there with Nike and Coca-Cola.
- mantap 6y agoTo play devil's advocate, Apple products tend to live or die based on how good they are, not the brand. Apple has produced plenty of duds over the years. Whereas for Nike they could make the ugliest shoe in the world and people would still buy it.
- puranjay 6y agoThey're "duds" by Apple's own standards. Their margins and sheer volume means that virtually every Apple product in the Steve Jobs era has been financially successful - excluding maybe the things like the G4 Cube
- rawoke083600 6y agoAnd "Fibre Tiger" /s !