5 ms·
I had to talk with my wife about her next home office. We sat down, and talked about a screen, a keyboard, a desk, everything. We looked at a new Macbook Air, m
by philistine 6y ago
I had to talk with my wife about her next home office. We sat down, and talked about a screen, a keyboard, a desk, everything. We looked at a new Macbook Air, maybe a Mac Mini, and ended up at a 21-inch iMac for her, because it has everything but the desk and chair. That discussion, with Shiller now leaving the position, was absolutely engineered by Shiller and his team to happen exactly the way it happened. His influence on computing is deep.
- Solstinox 6y agoWouldn't give Phil or Apple marketing that much credit. They're good, they're not that good.
- HatchedLake721 6y agoIf Apple/Phil Schiller are not that good in marketing, who is good for you personally?
- Solstinox 6y agoApple/Schiller are good, maybe even the best. That doesn't mean they anticipated, planned, or engineered individual conversations between two people.
- mhh__ 6y agoI think OP was being poetic
- philistine 6y agoThank you.
- mhh__ 6y agoWith a user name like that it's hard to tell
- pier25 6y agoI guess the point you're trying to make is that the products themselves are doing most of the marketing job. I don't know how much input marketing has on product though.
- djrogers 6y ago> I don't know how much input marketing has on product though. From what I've been told, Marketing owns product management at Apple, so it's very much a marketing-first organization.
- puranjay 6y agoApple is easily the single most successful exercise in branding in modern corporate history, right up there with Nike and Coca-Cola.
- mantap 6y agoTo play devil's advocate, Apple products tend to live or die based on how good they are, not the brand. Apple has produced plenty of duds over the years. Whereas for Nike they could make the ugliest shoe in the world and people would still buy it.
- puranjay 6y agoThey're "duds" by Apple's own standards. Their margins and sheer volume means that virtually every Apple product in the Steve Jobs era has been financially successful - excluding maybe the things like the G4 Cube
- rawoke083600 6y agoAnd "Fibre Tiger" /s !
- jnwatson 6y agoIt cuts both ways. Up until 2 years ago, I had owned a Mac since 1985. They simply do not offer a PC that interests me.
- viklove 6y agoI'm having a hard time understanding this comment. Did you even consider any options outside of Apple's offerings? Are you saying Shiller and his team intended to make you so blinded by Apple products that you wouldn't even consider an alternative? > His influence on computing is deep. Computing what exactly? Facebook and spreadsheets?
- philistine 6y agoMy wife has been using Macs since 2011. She’s not suddenly going to rearrange her brain. She wants to use the tool she’s proficient with.
- viklove 6y agoSo Shiller's influence on your wife is deep, not "computing," got it.
- Razengan 6y agoI have a hard time understanding comments like yours. If you’re so happy with whatever you have, why don’t you talk about that, instead of taking the time and effort to go out of your way and getting in the face of someone you don’t even know like this?
- viklove 6y ago> If you’re so happy with whatever you have I'm not so happy with whatever I have to be so blinded by all of its shortcomings to ignore everything else, I actually use all three OS platforms (Linux, Windows, MacOS) on a daily basis. That's why I find it so hard to understand how someone can be so infatuated by one platform that they ignore all others.
- faangFar 6y agoTake a marketing class to defend yourself.