This is known as Jevons paradox in economics and the classic example in modern times is rates of total electricity usage going up while devices have become ever

This is known as Jevons paradox in economics and the classic example in modern times is rates of total electricity usage going up while devices have become ever more energy efficient. https://en.wikipedia.org/wiki/Jevons_paradox https://en.wikipedia.org/wiki/Jevons_paradox