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This essentially confirms Apple's strategy to just refresh existing models/chassis without redesigns going forward; the new Apple chips will be used exclusively
by paulpan 6y ago
This essentially confirms Apple's strategy to just refresh existing models/chassis without redesigns going forward; the new Apple chips will be used exclusively for redesigned/relaunches like the Macbook.
Smart move since it increases the appeal of the Apple-powered Mac devices. The pricing difference will also help, as based on the expensive base configurations (RAM, SSD as others have pointed out here), it will make the new devices look that much more attractive.
- skohan 6y agoIs there credible evidence the new devices will actually be cheaper? It hasn’t been the trend with Apple product launches
- spideymans 6y agoApple sells an iPad for $349, and their new iPhone SE, with their most powerful SOC, is just $399.
- Dahoon 6y ago"just"
- EricE 6y ago"just"? Pretty ridiculous snark since you can't by an Android device at any price that's faster. "just" indeed...
- whynotminot 6y agoLol what smartphones are you buying?
- rsynnott 6y agoThey've been cutting low-end prices (and raising high-end price via introducing a Pro tier) on iOS devices for a while.
- paulpan 6y agoOnly rumors so far but it would make logical sense from a supply chain perspective - there's no separate supplier for silicon/chips. https://www.techradar.com/in/news/the-next-macbook-may-be-apples-cheapest-laptop-in-years https://www.techradar.com/in/news/the-next-macbook-may-be-ap...
- toufka 6y agoSeems like this would be part of the reason the Mac Pro launch was such a teeth-pulling exercise. It crunched them on both sides. It was just too long of a wait from the old design (which couldn't be refreshed for thermal reasons).