Finance is still such a broad field without really adding value to your bottom line except for advice on leveraging debt to increase the return on your investme

Finance is still such a broad field without really adding value to your bottom line except for advice on leveraging debt to increase the return on your investment. The shift to digital that is catapulted by platforms with network effects are the new goggles to use to look at your business model. Marketplaces are online able to service the long tail of consumer demand and a platform matches producers of the long tail with consumers of this value. Market size cap of the top 5 most valuable firms of the world are platforms. FAA(N)G et al. Have revenue multiples of 8 while traditional businesses like Shell have a multiple of 2 and this difference has nothing to do with finances. Platforms do not create the revenue themselves.