Hasn't Microsoft been a pretty attractive brand for years on end while being proprietary? You make a brand attractive by offering a good product, good support/

Hasn't Microsoft been a pretty attractive brand for years on end while being proprietary? You make a brand attractive by offering a good product, good support/service, and then marketing those points. I try to use as much OSS as I can. But free/opensource isn't the most attractive feature to everyone. And I'd say the success of so many proprietary companies is proof of that.