4 ms·

Optimally help their stock price*, which is supposed to factor in longer term effects including developer community goodwill etc.

• skohan 6y ago
  If you have compelling evidence of corporations choosing long-term "good will" over short term profits I would be very interested to see it
  • john_miller 6y ago
    every generous return policy by a shop every PR action free(as in beer) software (e.g. visual studio) charitable donations (e.g. google to wikipedia) not pressing charges for rampant cracking (photoshop used by students/children) diversity photo ops/hiring practices non-firing of incompetent employees free workshops or tours for the public/children
    • naikrovek 6y ago
      Those are almost all tax deductions or are required by law.