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Fork.ly had an awesome splash page before they launched, it was kind of pyramid-scheme-like where the more friends you got to sign up, the higher your priority
by dcosson 16y ago
Fork.ly had an awesome splash page before they launched, it was kind of pyramid-scheme-like where the more friends you got to sign up, the higher your priority on their invite list. They talk about it in their blog[1]
LaunchRock[2] looks a cool splash page builder that's built around the same idea of being social/viral. It seems like a great strategy, I expect we'll see a lot of new startups adopt something similar. Ironically, LaunchRock hasn't actually launched yet, they're using their own splash page service to launch themselves.
[1] http://blog.forkly.com/post/2341870004/a-viral-launching-soon-form http://blog.forkly.com/post/2341870004/a-viral-launching-soo...
[2] http://launchrock.com http://launchrock.com
- jschuur 16y agoWhenever I see a viral based beta signup referral scheme, I start to wonder if they don't have faith in their app surviving and thriving on it's own merit. I prefer to drag my friends/followers in when I've actually had a chance to see and play with the app, not when there's a pretty logo on the beta signup page.
- dcosson 16y agoI normally do too, but if there's a cool prize at stake I'll happily drag in 3 people on a splash page. Dropbox's +250MB incentive probably got me to invite more friends than I have to anything else (although they do have a great product that I probably would have told people about anyway). Not sure I agree with your first point. Sure, a truly revolutionary product (if those even exist) can gain users organically, but there's nothing wrong with trying to speed up that process. And for every one of those there are a hundred merely good products that can still be successful if marketed well.