Tricking the mind though can lead to higher churn rates (poorer retention rates) later. Most people do realize what the true value of their purchase is sooner o

Tricking the mind though can lead to higher churn rates (poorer retention rates) later. Most people do realize what the true value of their purchase is sooner or later - it might take a few cycles, e.g. monthly subscription payments to make the right conclusions. You might have a spike in your revenue figures now but you might see deteriorating retention indicators a few cycles later. In other words some (many? all?) "tricks" work only in the short term. In fact some of your users will leave your platform with the negative aftertaste of having been tricked.