It's nor really about what people do. Is about what society can do. Society can and should impose costs and penalties for the behavior that is costing everyone

It's nor really about what people do. Is about what society can do. Society can and should impose costs and penalties for the behavior that is costing everyone. Coca cola is not lobbying for individuals not realizing sugar is bad and stop buying their products, they're lobbying against a sugar tax, or if you don't like taxes, against the insurance companies having justification to implement a coca cola clause.