I don't really get that logic. Sure you can better decide on budget with Apple but only if you compare within Apple products. But you are not really comparing

I don't really get that logic. Sure you can better decide on budget with Apple but only if you compare within Apple products. But you are not really comparing anything that makes sense at that point. So you either care about comparing or you don't. If you care, having a wide range of choices is the optimum. And even if you don't care, you can still outsource your comparing job to the salesperson or your favourite pc part picker page, test magazine, etc. There is no real upside to just go for Apple because you're overwhelmed with the possibilities of the alternative.