> Amazon is a private company Amazon is a public company. > however stated "sometimes when it’s on promotion it may be below cost, yes." Using hardware as a

> Amazon is a private company Amazon is a public company. > however stated "sometimes when it’s on promotion it may be below cost, yes." Using hardware as a loss leader isn't unusual -- you get a discount on the hardware but on average they make it back on products/services that are complements of the hardware. Keurig and every printer manufacturer do this, too.