SEO is just another sales/marketing channel. Engineers (of which I considered myself) generally dislike the idea of having to sell/market something, hoping it w

SEO is just another sales/marketing channel. Engineers (of which I considered myself) generally dislike the idea of having to sell/market something, hoping it will just come if they do a good job. In my experience, it's both. You have to do a great job and also do a great job of telling others about your great work.