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Depends on the cost, and depends on the benefit. What I find interesting is that many SERPs on Google don't even lead to another page anymore[0]. Still, there
by solumos 6y ago
Depends on the cost, and depends on the benefit. What I find interesting is that many SERPs on Google don't even lead to another page anymore[0].
Still, there are plenty of niche areas where the cost/benefit still definitely makes sense - some areas of law, local service businesses, etc.
[0] https://searchengineland.com/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574 https://searchengineland.com/now-more-50-of-google-searches-...