Rational planning means taking into account threats into your business plan. If you have an established company, I'd suggest strategising on how you can surviv

Rational planning means taking into account threats into your business plan. If you have an established company, I'd suggest strategising on how you can survive a bubble burst event and the resulting downturn in investment, spending from new investment backed companies and so on. The bursting of the bubble will have opportunities for a well positioned business - less competition, more reasonable prices for advertising on other sites, for example. Be careful with debt your company can't pay back if the bubble bursts, and keep a majority of people who want panic on the board. Until it bursts, there is lots of money to be made from the bubble for appropriately positioned companies.