I think Microsoft has a lot of products that can be complimentary to and tie into a broad social media product like TikTok. Some thoughts: * Bing / Ads / AI: M

I think Microsoft has a lot of products that can be complimentary to and tie into a broad social media product like TikTok. Some thoughts: * Bing / Ads / AI: Microsoft used to power FB ads after they invested in 2007. GPT-3 has shown that there's a lot that is probably happening within the AI division of these large tech companies. Adding a consumer social media product like TikTok will probably help them test models + gather information to train their models. * LinkedIn / GitHub: Microsoft has two social websites targeted toward the professional crowd. Adding a consumer product may allow them a higher % of coverage of social activity that starts to rival FB and even surpass Google. * Xbox / Minecraft: Consumer brands that have been reasonably successful under Microsoft. Some good tie-ins with TikTok could help boost all three brands.