2 ms·

Is SEO even worth it in 2020 considering how saturated markets are and the number of ads displayed? I remember going after long tail searches in the early 2010

Is SEO even worth it in 2020 considering how saturated markets are and the number of ads displayed? I remember going after long tail searches in the early 2010s with some success. Not sure if cost-benefit still adds up.

solumos 6y ago
Depends on the cost, and depends on the benefit. What I find interesting is that many SERPs on Google don't even lead to another page anymore[0]. Still, there are plenty of niche areas where the cost/benefit still definitely makes sense - some areas of law, local service businesses, etc. [0] https://searchengineland.com/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574 https://searchengineland.com/now-more-50-of-google-searches-...
entreprenerd 6y ago
You've got a point, but consumers are consistently more and more tired of ads. I've clicked on one out of the hundreds of thousands I've been shown. Whereas if I look up a question on google, I'm clicking. And I probably do that twice a day at least. Overall, I think it's definitely worth it. Yes it takes time, but it's not that hard, and it's evergreen if you target the right long tail keywords!! :)
XCSme 6y ago
As a solo developer, I think doing SEO and content marketing might still be worth, but I prefer to spend my time on improving the product. My goal is to make a product and user experience so good that the word-of-mouth marketing would be the main SEO driver. So, in some way, by working on improving the product I also work on SEO.
- entreprenerd 6y ago
  I respect it! But SEO is related to how google finds you, not other people. Word of mouth marketing is going to be effective for finding your first users though. :)
  - XCSme 6y ago
    By word of mouth I mean mostly social shares (Twitter, Facebook, Linkedin, Forums, blog and news coverage) which I think might have a greater impact on SEO overall than doing your own content markering. It's like your customers are doing the content marketing for you.

solumos 6y ago

Depends on the cost, and depends on the benefit. What I find interesting is that many SERPs on Google don't even lead to another page anymore[0]. Still, there are plenty of niche areas where the cost/benefit still definitely makes sense - some areas of law, local service businesses, etc. [0] https://searchengineland.com/now-more-50-of-google-searches-end-without-a-click-to-other-content-study-finds-320574 https://searchengineland.com/now-more-50-of-google-searches-...

entreprenerd 6y ago

You've got a point, but consumers are consistently more and more tired of ads. I've clicked on one out of the hundreds of thousands I've been shown. Whereas if I look up a question on google, I'm clicking. And I probably do that twice a day at least. Overall, I think it's definitely worth it. Yes it takes time, but it's not that hard, and it's evergreen if you target the right long tail keywords!! :)

XCSme 6y ago

As a solo developer, I think doing SEO and content marketing might still be worth, but I prefer to spend my time on improving the product. My goal is to make a product and user experience so good that the word-of-mouth marketing would be the main SEO driver. So, in some way, by working on improving the product I also work on SEO.

entreprenerd 6y ago
I respect it! But SEO is related to how google finds you, not other people. Word of mouth marketing is going to be effective for finding your first users though. :)
- XCSme 6y ago
  By word of mouth I mean mostly social shares (Twitter, Facebook, Linkedin, Forums, blog and news coverage) which I think might have a greater impact on SEO overall than doing your own content markering. It's like your customers are doing the content marketing for you.