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SEO is anything but passive. It's an ongoing, active effort with a lot of frustration. Most of the frustration is that you're optimizing for a blackbox. Google'
by dumbfoundded 6y ago
SEO is anything but passive. It's an ongoing, active effort with a lot of frustration. Most of the frustration is that you're optimizing for a blackbox. Google's algorithm can change rapidly, without warning in unexpected ways. A large site can move in and take over with little warning. SEO is a constant battle and long term effort.
- nwsm 6y agoIt would be really interesting to see a "post mortem" of sorts for a site that suddenly dropped off the first page of search engines. It would describe: What were we doing before? What happened? (if we know) What did we do to fix it?
- ademarre 6y agoThere are many of these out there. Search for "SEO recovery case study".
- entreprenerd 6y agoOoooh - this would be great to add - thanks!!
- entreprenerd 6y agoTotally fair!! I think my experience is with much more niche keywords, so competition is less of a worry for me, but you're not wrong. Just like any other form of marketing, a competitor can come in and sweep you!