Look at the current windows UI and count how often you read 'Microsoft' or 'Windows', or how often you see a big gaudy Windows logo somewhere. It's gauche. It's

Look at the current windows UI and count how often you read 'Microsoft' or 'Windows', or how often you see a big gaudy Windows logo somewhere. It's gauche. It's tasteless. It's pointless. It's over-branding. If I'm paying for something, I don't EVER want to be advertised to about it again. I made my choice. Don't make me regret it.