Lies are not just free to consume, they are also free to generate. It is "expensive" to generate true high information content, because, from an information th

Lies are not just free to consume, they are also free to generate. It is "expensive" to generate true high information content, because, from an information theoretic point of view, "high information" means "surprising" which means "improbable". The improbability of high information events/messages throttles the rate of their occurrence. Lies on the other hand can be made to sound surprising and high information, with no natural probabilistic throttle. They can be generated at will, at arbitrary frequency.