If you have a well structured blog, it helps. Think about how you would create a table of contents for a book on the topic your side project covers. Break tha

If you have a well structured blog, it helps. Think about how you would create a table of contents for a book on the topic your side project covers. Break that out into the structure of your site. The Google bot can get a good idea that your site has good coverage of a topic. Combined this with technique in the book They Ask You Answer by Marcus Sheridan and you should have a good starting point.