Oh I do not disagree. It is just a tough field to actually extract any value out of. I would bet at this point most of these companies sell that sort of data

Oh I do not disagree. It is just a tough field to actually extract any value out of. I would bet at this point most of these companies sell that sort of data to 3rd party already. It is probably buried in that tomb of a contract they give people. There is a second possibility here. That no one is exploring. That Google is just investing money. Which means they have no effective way to use their existing capital. MS ended up at this position at one point.