3 ms·
I think when you combine data about doors opening and closing, security system status (home/away/stay) and existing data for location history and the like, it p
by ocdtrekkie 6y ago
I think when you combine data about doors opening and closing, security system status (home/away/stay) and existing data for location history and the like, it presents a lot more accuracy to people's routines, which can potentially be leveraged to sell ads.
I don't feel like that data is easily monetizable to a company like ADT, but is likely very monetizable to Google.
- justapassenger 6y agoYou get this data, much much easier and more reliable from IP and explicit position tracking on web and in apps
- cromwellian 6y agoAnd cheaper too then trying to infer it from building out a huge home market. Smartphones are carried by everyone, and people are on them all the time. HN commentators often have a naive idea that more data is always better.
- sumtechguy 6y agoOh I do not disagree. It is just a tough field to actually extract any value out of. I would bet at this point most of these companies sell that sort of data to 3rd party already. It is probably buried in that tomb of a contract they give people. There is a second possibility here. That no one is exploring. That Google is just investing money. Which means they have no effective way to use their existing capital. MS ended up at this position at one point.