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Well I was going to say that Salesforce is a great example of something that sold well initially but it has mostly been a disappointment. Salesforce has been te
by kfk 6y ago
Well I was going to say that Salesforce is a great example of something that sold well initially but it has mostly been a disappointment. Salesforce has been telling managers that "apps" are the way to go while the real value driver of sales funnels is data. Sales funnel can be optimized only if you blend data across the various stages from lead to revenue. I don't think you can solve the issues of organizational "digitalization" by starting with apps, it's data and integrations, apps are a tiny wrapper around a well organized and managed data ecosystem.