This was exactly my reaction as well. They tease the price by saying it's only for rich people and then give us a price that seems far too cheap for the effort

This was exactly my reaction as well. They tease the price by saying it's only for rich people and then give us a price that seems far too cheap for the effort involved, and affordable by most middle-class families in Japan. In the United States I can't help but think that would cost $100k or more.