I wonder how Amazon will be able to pull profitability with this, compared to Space-X? For Space-X to make it work, they are launching on their own re-usable r

I wonder how Amazon will be able to pull profitability with this, compared to Space-X? For Space-X to make it work, they are launching on their own re-usable rockets, and I believe that they are banking on the projected Starship cost models to really deliver the bulk of their satellites at a cheaper cost. Amazon may be counting on Blue Origin, but I'm wondering what the chance of that working properly and within budget right out the gate are? And as far as I know, New Glen is projected to be in the same ballpark as Falcon Heavy, but nowhere near the delivery capacity of Starship.